Apple iPad Pro®
Company ::: Apple Computer | Division ::: Marcom Video
Black Project ::: iPad Film(s) | Visual Designer / Compositor
iPad Pro reveal campaign. Due to Apples’ NDA, my original work / concepts never left the building. That being, I made clips, stills, this gif, from the final / public video(s), highlighting my utilized concepts.
Assets Created
- Photographic Compositions + StoryBoards
- Animations + Cinemagraphs
SuperCut Key Clips
Here are cuts of the shots that made it to the final films. The best of which were based off my X-Ray concepts. Among the countless photography we had access to, I was intrigued by cross sections of the hardware. I cut those out and layered them to scale over their respective casings. Then I’d animate the case dissolving to the internal substructure revealing the motherboard and its circuitry firing off and audio waves bouncing off the acoustic speaker system. Another similar instance through the pixelating hi res screen, the up close pencil transparency and more. Pleased to see how well these concepts + others were seen through and executed.
Films
w/ some contributions to fellow shots and all the great work put forth from various talent on the team / project.